Choosing a diamond cut is more than just picking Most Popular Diamond Cut it’s about expressing style, personality, and lasting elegance. Whether you're shopping for an engagement ring, an anniversary gift, or a piece of fine jewellery that speaks to your identity, the cut plays a pivotal role in both the look and brilliance of the stone.
Each year brings shifts in jewellery trends, influenced by celebrity culture, fashion movements, and social media aesthetics. In 2025, the preferences of couples and collectors alike are leaning towards a mix of classic sophistication and modern flair. While some cuts continue to maintain their decades-long popularity, others are rising rapidly thanks to their distinct charm and unique appeal.
In this blog, we’ll break down the Top 5 Most Popular Diamond Cuts in 2025, sharing what sets each apart and why they’re winning hearts this year. Whether you're a first-time buyer or a seasoned jewelry lover, this guide will help you understand the appeal of each cut and inspire your next sparkling choice
Round Brilliant Cut

The Round Brilliant Cut continues to reign as the Most Popular Diamond Cut in 2025—and for good reason. Designed for maximum brilliance, this cut features 58 precisely placed facets that reflect light beautifully, creating an unmatched sparkle that has stood the test of time.
- Timeless Appeal: The round cut has been a favourite for over a century and remains the top choice for engagement rings.
- Versatile Style: It pairs effortlessly with virtually any setting, from solitaires and halos to vintage or modern designs.
- Maximum Sparkle: Its symmetrical shape and expertly engineered facets deliver optimal light performance, making it the most brilliant of all cuts.
2025 Trend Insight
While the round cut has always been a staple, in 2025 it’s seeing a resurgence among minimalist designs. Thin bands, hidden halos, and solitaire settings becoming especially popular. It’s also being chosen more often in lab grown and Moissanite stones. Allowing buyers to achieve this timeless look with a more ethical or budget-friendly twist.
Oval Cut

The Oval Cut has quickly become a standout favourite in recent years, and its popularity shows no signs of slowing down in 2025. With its elegant, elongated shape and brilliant sparkle, the oval cut offers a unique blend of classic beauty and contemporary flair.
- Flattering Shape: The elongated silhouette creates the illusion of longer, slimmer fingers, making it a flattering choice on almost any hand.
- Larger Appearance: Oval cuts tend to look larger than Most Popular Diamond Cut of the same carat weight due to their surface area.
- Brilliant Sparkle: Like the round brilliant, the oval is a modifiy brilliant cut, offering excellent fire and brilliance.
2025 Trend Insight
In 2025, the oval cut is especially popular in east-west settings and hidden halo designs. Its popularity on platforms like Instagram and Pinterest often featured in celebrity engagement rings. Has also helped cement its place as one of the year’s most sought-after cuts.
Princess Cut

The Princess Cut is a modern classic that holds strong as one of the most popular choices in 2025. Known for its clean, angular shape and dazzling brilliance, it combines the sparkle of a round cut with a square silhouette. Making it perfect for those who want something elegant but with a sharper edge.
- Modern Shape: The square or slightly rectangular form offers a contemporary look that stands out.
- Exceptional Sparkle: Despite its geometric lines, the princess cut is brilliant, meaning it reflects light beautifully from all angles.
- Great Value: Princess cuts typically retain more of the original rough stone, offering better value per carat compare to round cuts
2025 Trend Insight
In 2025, the princess cut is making waves in multi-stone settings and geometric-inspired designs. Especially in settings that mix metals or feature tension-set styles. It's a popular choice among younger buyers and couples looking to personalise their rings with a balance of brilliance and edge.
Emerald Cut

The Emerald Cut stands out with its sleek, rectangular shape and signature step-cut facets that create a sophisticated "hall of mirrors" effect. Unlike brilliant cuts that focus on sparkle. The emerald cut highlights clarity, depth, and understated elegance making it a favourite for those with refined taste.
- Elegant Aesthetic: Its elongated lines and open facets give it a clean, architectural feel.
- Vintage Glamour: Often associated with Art Deco jewellery, the emerald cut is a go-to for vintage lovers.
- Finger-Flattering: The elongated shape naturally lengthens the appearance of the finger
2025 Trend Insight
In 2025, the emerald cut is making a bold return in bezel settings, north-south orientations, and large solitaire rings. It’s especially popular in lab grown and Moissanite alternatives. where buyers can achieve higher clarity and carat size without breaking the bank. Celebrities and influencers are also favouring emerald cuts for their timeless appeal and Instagram worthy geometry.
Cushion Cut
Rounding out the top five is the romantic and timeless Cushion Cut. With its soft, rounded corners and pillow-like shape, the Most Popular Diamond Cut cushion cut combines vintage charm with modern brilliance. It’s especially popular among those looking for a unique alternative to round or princess cuts.
- Classic Yet Distinctive: It offers a more romantic, antique feel while still delivering strong sparkle.
- Versatile Shape: Available in both square and rectangular proportions, it suits a wide range of settings.
- Soft Elegance: The curved edges give it a gentle, graceful appearance that flatters most fingers
2025 Trend Insight
The cushion cut is having a renaissance in halo and vintage style settings, often paired with rose gold or mix metal bands. In 2025, it’s also being embraced in elongate cushion cuts, which blend the best of oval and traditional cushion styles. Moissanite cushion cuts are particularly in demand, offering excellent sparkle and a more affordable way to achieve a luxurious look.
Avideri Custom Cuts jewelry: Designed Just for You
At Avideri, we believe that jewellery should be as unique as the person wearing it. That’s why we offer Custom Cut Jewellery, giving you the freedom to choose a shape, setting, and style that perfectly reflects your personality and story.
Whether you're dreaming of a timeless round cut or something less conventional like an elongate cushion or geometric emerald. Our bespoke process ensures your piece is tailored just for you, from sketch to sparkle.
- Personalised Design: You’re not limit to standard shapes. We work with you to create a cut and setting that’s uniquely yours.
- Quality Craftsmanship: Each piece is craft with precision and care using ethically source materials and expert techniques.
- Moissanite Specialists: For those seeking brilliance with a conscious choice, our premium Moissanite stones offer exceptional fire, clarity, and value
Whether you're marking a milestone, designing an engagement ring, or simply treating yourself to something extraordinary. AVIDERi Custom Cuts lets you express your style without compromise.
Avideri Custom Cuts Jewelry
Avideri Custom Cuts Jewellery offers you the freedom to design pieces that reflect your style. From choosing your preferred cut to selecting the perfect setting, every detail is tailored to you. It's more than jewelry, it's your story, custom made
Customise NowConclusion
The cut you choose plays a vital role in how your stone looks, feels, and sparkles, so it's worth taking the time to find the one that suits you best. From the timeless brilliance of the round cut to the elegant lines of the emerald, each shape tells a different story and evokes its unique charm.
In 2025, we're seeing a beautiful blend of tradition and individuality, where classic favourites remain strong, yet personal expression is taking centre stage. Whether you're drawn to the romantic curves of a cushion cut or the bold geometry of a princess cut. There's never been a better time to explore what feels right for you
FAQS
Which diamond cut is most popular?
The Most Popular Diamond Cut. The round cut was invente through jewelers' attempts to create a cut with the most facets and shine. Today, more than 75% of the world's diamonds are cut in the brilliant style.
Which diamond cut is the most expensive?
The most expensive diamond cut is the round brilliant cut. This is primarily due to the high demand for this shape. Which translates to higher prices. The complex cutting process that leaves a smaller finished diamond compare to the raw diamond.
Is princess cut diamond good?
Princess cut diamonds are not only beautiful, but they are also often more affordable than Round Brilliant cut alternatives. You can usually purchase a princess cut diamond for significantly less than a round brilliant cut diamond of the same carat weight.
Which diamond color is best?
The best diamond color, according to the industry standard, is D, a fully colorless diamond. Diamonds graded D-F are consider colorless and are the highest quality in terms of color. However, "best" can also refer to the best value for your budget, and lower color grades like G, H, and I can still be visually appealing and offer significant savings.